Home FREE Templates Get Published My 1 Recommendation 200+ Free Tools Book Marketing Promote Locally Book Cards and Word of Mouth by Cora Zane This book card is the size of a standard 4x6 . postcard We writers can get so involved with finding ways to connect globally with readers that we sometimes forget to promote ourselves on our own turf . Even if you live in a small community , it's possible to promote yourself locally with minimal effort , and without having to arrange book signings . This can be especially helpful if you're primarily e-published , and don't have a physical book to . sell Wherever you go , always carry a few business cards , bookmarks , author trading cards , or book cards with you . I prefer book cards , because they show the cover of your book , provide a tagline or